What Is Redirect In SEO ?

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Today’s topic is all about re-direct  which is one of the important task in SEO industry and every specialist has to tackle it.

Let us first start with the definition :

Definition of  Re-direct : 

” When one url takes you to another url , its called redirection and the phenomenon is termed as re-direction”

with common example, if I say suppose you are going to visit one shop for something but unfortunately that shop has moved to new location, you will usually see a sign board saying ” We have moved to xyz location.

Which means you have to now visit the new location as the current location is not showing result 🙂

This is called re-direct.

Websites is having links and every link shows something for which it is created but in some cases it doesn’t show and redirect you to :

  • Page Now Found
  • Display ” Requested page is 301 re-direct ” and you will be landing to different result page.

Why it need to be fixed ?

Since your requested url is not showing for what it is created , hence its necessary to sort out this issue as soon as possible.

Consequences :

  • Users visiting will increases as now users is not getting what they have come for.
  • Website ranking get effected since now your page is getting more drop down from visitors which is not good from Google bot point of view.
  • ROI drops : With drop in users, your return on investment will start falling which means you are going to get less return.

How many types of Re-direct are there ?

Mainly there are 3 re-direct in website and they are :

  1. 301 Re-direct– It is to be sort out as soon as possible as the url has moved to another Permanently.  Recommended for SEO
  2. 302 Re-direct – It is a temporary issue
  3. Meta Refresh – Commonly associated with a few second  countdown  displaying a text “If you are not redirected in 5 seconds, click here.”

Hope this is helped you knowing about what is re-direct in SEO world and what is the reason and why it need to be fixed soon.

Stay in touch , in my upcoming article, I am going to elaborate this topic with technical solution. If you have any queries, do share down the comment or send to my official id : support@manojblogszone.com

Reference links : moz  – one of the best SEO website where you will get all technical solution.


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Manoj Kumar Sethi

Manoj Kumar Sethi has been into Digital Media industry for more than 12 years and has handled and helped clients from B2B & B2C industry.He is proficient in Digital Media skills mostly into digital product development and growth. He has also depth knowledge in Analytics. In free time, he research on new development happening in digital world.He loves blogging as it helps him to share the knowledge and solve problems.