Today’s topic is all about re-direct which is one of the important task in SEO industry and every specialist has to tackle it.
Let us first start with the definition :
Definition of Re-direct :
” When one url takes you to another url , its called redirection and the phenomenon is termed as re-direction”
with common example, if I say suppose you are going to visit one shop for something but unfortunately that shop has moved to new location, you will usually see a sign board saying ” We have moved to xyz location.
Which means you have to now visit the new location as the current location is not showing result 🙂
This is called re-direct.
Websites is having links and every link shows something for which it is created but in some cases it doesn’t show and redirect you to :
- Page Now Found
- Display ” Requested page is 301 re-direct ” and you will be landing to different result page.
Why it need to be fixed ?
Since your requested url is not showing for what it is created , hence its necessary to sort out this issue as soon as possible.
- Users visiting will increases as now users is not getting what they have come for.
- Website ranking get effected since now your page is getting more drop down from visitors which is not good from Google bot point of view.
- ROI drops : With drop in users, your return on investment will start falling which means you are going to get less return.
How many types of Re-direct are there ?
Mainly there are 3 re-direct in website and they are :
- 301 Re-direct– It is to be sort out as soon as possible as the url has moved to another Permanently. Recommended for SEO
- 302 Re-direct – It is a temporary issue
- Meta Refresh – Commonly associated with a few second countdown displaying a text “If you are not redirected in 5 seconds, click here.”
Hope this is helped you knowing about what is re-direct in SEO world and what is the reason and why it need to be fixed soon.
Stay in touch , in my upcoming article, I am going to elaborate this topic with technical solution. If you have any queries, do share down the comment or send to my official id : firstname.lastname@example.org
Reference links : moz – one of the best SEO website where you will get all technical solution.