YouTube To Start Sharing Ad Money With Short Creators from Feb 1st !

Creators can start making ad revenue on Shorts starting February 1st as per YouTube latest announcement.

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As per YouTube, starting February 1, 2023, monetizing partners will be able to earn money from ads that are viewed between videos in the Shorts Feed. This new revenue sharing model will replace the YouTube Shorts Fund.

Video platform has recently announced that they are expanding and evolving the YouTube Partner Program (YPP) by introducing new eligibility criteria for Shorts, new ways to earn on YouTube (including ad revenue sharing for Shorts), and opening access to Creator Music.

To make this step successful, they have made new YouTube Partner Program terms. The platform has asked the creators to read on to understand the latest changes to these terms, and take steps to ensure that creator’s channel can continue monetizing. 

Important part in this new system is that the company says they’ll have until July 10th, 2023, to accept the new terms, or else their ability to monetize with the platform will be turned off, and they’ll have to reapply to the program.

As per the sources, The announcement comes as YouTube is revising the requirements to join the YouTube Partner Program. One of the requirements used to be that you had to get 4,000 public watch hours on your content within the past 12 months. Starting in October 2022, Shorts counted toward that number. As of January 2023, though, that’s no longer the case, according to the YouTube Partner Program overview & eligibility support page. Instead, that part of the eligibility requirement has been tweaked; you now have to get the 4,000 hours on non-shorts content or get 10 million views on your public Shorts within the past 90 days. (Either way, you also have to have at least 1,000 subscribers to be eligible.)

Content suitable for ads :

  1. All content monetizing with ads must follow YouTube advertiser-friendly content guidelines.
  2. On Shorts, only views of content that follow advertiser-friendly guidelines will be eligible for revenue sharing.

Also read How To Earn Money From Blogging ?

Ineligible Shorts views :

  1. Non-original Shorts, such as unedited clips from movies or TV shows, re-uploading other creators’ content from YouTube or other platform, or compilations with no original content added
  2. Artificial or fake views of Shorts, such as from automated click or scroll bots
  3. Views of Shorts that are inconsistent with YouTube advertiser-friendly content guidelines

Do creators actually get to keep 45% of Shorts revenue?

YouTube will pay 45% of the net revenue from YouTube Premium that is allocated to monetizing creators for Shorts. A portion of YouTube Premium revenues are allocated to help cover costs of music licensing. Payments to each creator are based on their share of subscription Shorts views within each country.

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Manoj Kumar Sethi

Manoj Kumar Sethi has been into Digital Media industry for more than 12 years and has handled and helped clients from B2B & B2C industry.He is proficient in Digital Media skills mostly into digital product development and growth. He has also depth knowledge in Analytics. In free time, he research on new development happening in digital world.He loves blogging as it helps him to share the knowledge and solve problems.