Hoopr Announces its Partnership with Illusto to Empower Creators with Seamless Music Integration

Hoopr, India’s leading music licensing platform, is thrilled to announce its partnership with Illusto, a cloud-based video editing solution.

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This collaboration aims to enhance the video editing experience by seamlessly integrating Hoopr’s extensive music library into Illusto’s platform, providing thousands of tracks and sound effects to Illusto’s customers.

Illusto is an online video editing tool designed to simplify the video creation process, offering a range of advanced features that allow users to create professional-quality videos in minutes. With Hoopr’s music catalog at their disposal, Illusto users can now elevate their video content with unique sounds, tracks, and scores that are pivotal for the tool’s success. This collaboration brings tremendous value to Illusto’s customers, enabling them to engage their audience more effectively through captivating audiovisual experiences.

Through this partnership, Illusto users gain access to over thousands of label-quality songs, sound effects, audio clips, and soundtracks from Hoopr’s extensive music library. The vast selection of music from Hoopr will not only enhance the storytelling capabilities of Illusto’s users, but also ensure that they don’t face copyright or royalty-related issues when uploading their content on platforms such as YouTube, Instagram, etc. Furthermore, by providing music that is curated for a wide variety of genres, moods, and use cases, Hoopr will enable users to create captivating videos that resonate with their audience.

Commenting on the partnership, Gaurav Dagaonkar, CEO, and Co-founder of Hoopr said, “We are thrilled to partner with Illusto to bring the power of music to their innovative video editing platform. Our extensive music library encompasses the diversity and uniqueness of Indian music among other styles and will provide Illusto users with unlimited possibilities to enhance their videos and create impactful content. This partnership aligns perfectly with Hoopr’s mission of empowering content creators and businesses to discover and license the right music for their videos.”

Meghna Mittal, Co-Founder & CMO of Hoopr, added, “This partnership marks an exciting milestone for both Hoopr and Illusto. By combining our expertise in music licensing and video editing, we are enabling creators of all levels to produce high-quality videos effortlessly. We are confident that our collaboration will unlock new opportunities for creators and foster their creativity.”

Neel Merchant, Head of Corporate Development at VideoVerse (Parent company of Illusto) expressed enthusiasm about the collaboration, stating, “Integrating Hoopr’s vast music library into Illusto is a game-changer for our users. The ability to access thousands of label-quality songs, SFX, audio, and sound clips will significantly enhance the storytelling capabilities of our platform. We are excited to collaborate with Hoopr and provide our users with a seamless video editing experience enriched with captivating audio.”

The partnership between Hoopr and Illusto opens up new possibilities for content creators, marketers, and businesses to produce exceptional videos that stand out. With Illusto’s intuitive editing features and Hoopr’s extensive music library, the collaboration aims to empower creators and elevate the overall video editing experience.

About Hoopr.ai:

Hoopr.ai is India’s first music licensing platform that addresses the challenge faced by content creators and businesses in discovering and licensing the right music for their videos. With a mission to empower creators and provide new monetization opportunities for musicians, Hoopr.ai utilizes data and consumer insights to deliver intelligent music recommendations, streamlining the search and discovery process. Co-founded by Gaurav Dagaonkar, an award-winning music director, and entrepreneur, and Meghna Mittal, a serial entrepreneur, Hoopr.ai is backed by notable investors such as Venture Catalysts, 9Unicorns, and Inflection Point Ventures. Hoopr.ai is a subsidiary of GSharp Media, a content and technology company focused on creating media-tech platforms and content brands.

For more information about Hoopr.ai, please visit: https://hoopr.ai/

About Illusto:

Illusto, powered by VideoVerse, is a powerful online video content creation platform designed to empower content creators, marketing teams, and business owners to produce engaging videos for various purposes, including social media, sales, and product demonstrations. With over 200,000 users, Illusto enables creators to produce professional-looking videos without requiring any professional knowledge. Since its launch in August 2022, Illusto has been rapidly expanding in the South Asian market and has ambitious plans to enter the US, UK, and European markets, with a target of reaching over 1 million users by the end of this year.

For more information about Illusto, please visit: https://illusto.com/

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Manoj Kumar Sethi

Manoj Kumar Sethi has been into Digital Media industry for more than 12 years and has handled and helped clients from B2B & B2C industry.He is proficient in Digital Media skills mostly into digital product development and growth. He has also depth knowledge in Analytics. In free time, he research on new development happening in digital world.He loves blogging as it helps him to share the knowledge and solve problems.