Simple Terms in SEO

Few points that will help you to understand while working :

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  • A broken link known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.
  • Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.
  • Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine.
  • An algorithm is a set of finite, ordered steps for solving a mathematical problem.
  • SEO is a process to improve the visibility of a website in a search engine organically.
  • Traditional SEO is dead
  • There is no precise formula for SEO
  • Search engines have two major functions: Crawling and Indexing
  • Search engines are answer machines.
  • Each year, Google changes its search algorithm around 500–600 times. 
  • Website Ranking cannot be accomplished within a month.
  • “Anchor text refers to the specific verbiage used in a text-based link to another page. The anchor text used as the hyperlink helps the search engines to understand the relevance to the target. “- Search Engine Land
  • All pages on your website have PageRank.
  • Every website or domain has an age. 
  • Any page optimization should be done after a through research of top 10-20 ranked websites for selected keywords in Google and Yahoo.
  • Index page is the most important part of website from SEO perspective because it gets ranked easily than any sub-page on a website..
  • You should try to promote general and most important and or competitive keywords through the index page of the website.
  • Number of keywords to be promoted through an identified page should be based on how the top 10-20 competition websites in Google and Yahoo are doing.
  • There have never really been any absolute guarantees when it comes to SEO. You should run away screaming from any SEO practitioner who promises one.

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Manoj Kumar Sethi

Manoj Kumar Sethi has been into Digital Media industry for more than 12 years and has handled and helped clients from B2B & B2C industry.He is proficient in Digital Media skills mostly into digital product development and growth. He has also depth knowledge in Analytics. In free time, he research on new development happening in digital world.He loves blogging as it helps him to share the knowledge and solve problems.