Hi Everybody !
In my last article ” Top 7 Social Media Marketing Trends For 2016 ” I did share some important topics which going to be on favorite list of Social Media Marketing strategy. In this article , I am going to share about 2016 social media predictions.
Well in this article I am going to share what social media experts and their 2016 social media predictions.
1. Mitch Joel : ” Coming days going to make social media activity as private. People will start creating
private groups to talk, share and ask each other in private groups/communities. This will also going to be applicable for messages” This means people now looking to focus more whats happening surrounding their areas, business and how well they can optimize their growth.
2. AndyCrestodina :
As per Andy who while talking to social media examiner “Twitter will create an algorithm that will affect which tweets are seen in which streams. Google has PageRank. Facebook has EdgeRank. Twitter will have TweetRank and it will prioritize ads.”
which means social platform is going to pay more attention towards paid posts rather than organic posts which also means business has to pay money more and more if wants to top in ranking.
3. Neil Patel :
He is well know for providing best solution to his customers when it comes to website traffic and sales conversion.
He too has shared somewhat similar to Andy Crestodina and mentioned “social networks will start charging for traffic. As social media networks adjust their algorithms, the only way brands can ensure they generate a decent amount of traffic is through advertising.”
2016 : Companies will be looking more towards adaptive social.
4. Neal Schaffer :
Neal Schaffer, is the founder of the Social Tools Summit, the Social Media Center of Excellence, Maximize Social Business and author of Maximize Your Social.
2016, is very competition for companies/brands not only to grab new customers but also it will be very difficult for brands to sustain their acquired customers.
Brands has to adapt their social media strategies as per their audience behaviors and simply cannot force them to digest, what will be served.
Brands has to understand that social media platform is made for people and not for brands hence they need to follow each and every angle what their audience is thinking, interest and expecting.
Also he stress that companies first step starts withing their organisation employees. If employees are not happy or if their own liking and interest is not at all consider, then its sign that same brand going to fail in acquiring their customer attention.
2016 is going to big big for visual content
5. “Visual marketing which includes shot, long videos and it will continue to grow in 2016.” – Peg Fitzpatrick
Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Userswith Guy Kawasaki.
“It’s no longer enough to just throw up a picture on a blog post.”
” Brands need to generate different strategy or called “Image Strategy” for this 2016. Although visual has already picked the pace but brands has to play well with images so that more and more content can be generated which get more engaged by audience.”
7. Michael Stelzner :
With the introduction Periscope, Facebook Live and Blab like new technology, Live Streaming Video is going to be next favorite thing which brands will not think of losing.
8. Andrea Vahl : ” Live Video will make the video marketing very easy and affordable. One can easily promote the video without editing, hence giving very flexibility in promoting their live video.”
Facebook Live Video is not available to all, hence simply capturing live video from your device and promoting in targeted or favorite social platform will gives more engagement.
9. Jenn Herman : “Audience is going to expect transparency and genuinity from brands, with which they are connected.Brands has to connect with their target audience in a face-to-face”
10. Joe Pulizzi : ” In 2016, more brands will stop focusing on follower counts and likes and begin to look at social media channels such as Facebook, LinkedIn and Twitter as pure syndication opportunities.
Also apart from this, brands is going to think on increasing their audience email subscription so that they can keep their audience ( who subscribed ) upto-date.
11. Gini Dietrich :
Gini predicted saying ” I predict video conferencing, interviews, podcasting and working together will be a big social media trend next year. We are quite partial to Zoom, which for about $150 a year provides you HD video and audio (in separate tracks, if you want) and your team can join with the click of a link.
Compare to skype and Google Hangout, Zoom does provide more support and even doesn’t crash in the mid-way, adding number of people at the same time”
” Instead of blanket targeting a person based on broad interests, pages will be able to offer a more personal experience based on the interactions they’ve had with a Facebook user inside of Facebook. ”
13. Antonio Calero :
” With the live of instant article social giant Facebook trying to keep their audience more in its platform, hence users will not land to external site. This is going to be big issue if properly not tacked. Hence Facebook convincing brands that their ads display also will be there even if user seeing instant content.
Which means users will see web content on Facebook and also giving same result to that of web content. Not only this, Twitter is said to be partnering with Google to create their own instant articles.”
14. Ian Cleary :
“In 2016, we’ll see monitoring tools and platforms integrating image recognition software as part of their monitoring and search.”
Well this is all about what all these big social influencers has to say about 2016 social media predictions but important thing is all these are predictions done based on earlier and recent changes, happened in social media world.
Its now depending on us how we are going to use all these predictions and make us ready for each and every bit. As I always say, Digital Media Marketing is a world which keeps changing and here ideas matter to sustain and win the race.
Hope you liked the article. Do share your thoughts, views, queries with me down the comment.
Reference link : http://goo.gl/c6m325