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Why It Is Important To Provide Link To Original Source ?

This is very important to understand when one is accumulating knowledge from sources and using it to create content and not giving link to the original source. Although readers or fans visiting your blog will not mind but its a good practice to give link to the original source.

When we are creating any article or generating any info-graphic content it is very important that we should somewhere provide the original source via word/keyword or via link url.

As per Google webmaster and Matt Cutt, it is a good habit and gives good value to your content that you are giving credit to the source from which you are driving information.

There are some position  or we can say the best ways to providing or highlight link for original source in our content and

they are :

  1. In the first paragraph via word/keyword and linking it
  2. At the end of your article saying : reference links or sources : links or providing title and hyperlinking it.

Check out the video from Matt Cutt has to say about this :


Google appreciate it more and with this your article value increases and personally its a good way to maintain.

Does Ranking Effect from this ?

Well by providing link to external source from which you are using to generate your own content your content value increases and Google gives you thumbs-up 🙂

Original source gains ranking from this as you are re-directing your readers to the source for understanding more about that particular word by visiting the original site.

As I say always maintain originality because with originality only you are going to be different from rest.

If you do have any question on this or any other topic from digital marketing, send me your query at my id or you can also send to my gmail id

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2 thoughts on “Why It Is Important To Provide Link To Original Source ?

  • ketan Borhade
    November 19, 2018 at 5:39 am

    Giving credit to source website is good idea. No doubt! But won’t it pass link juice to that website through external link resulting in increase in PA. Will it affect PA of own site?

    • Manoj Kumar Sethi
      November 24, 2018 at 5:50 pm

      Hi Ketan,

      We always give credit to higher website not to lower website. In such case passing juice don’t matter. But yes when it comes to linking with same level website, yes it comes to.

      Bigger site will not get improvement with your site link juice but your website trust for users will increase because they will know you have referred good site and also helping them to know about it.

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