Top 22 Social Media Listening Tools for Brand Monitoring 2023
In this current digital time, it is imperative to understand what individuals are talking about you via web-based entertainment. This is as significant for brands, as it is for common user and certainly influencers.
When it comes in case of business, you must know the real natural mentions of your brand – whether it is positive or negative or its neutral. It is important why because you are running business on digital platforms and you wants to know every single talks happening against your brand that is now present online.
Hence to track all these online activities, people are doing for or against your brand, you need certain tools that will capture these data along with the platforms.
Frequently everything necessary to satisfy someone is an answer, where you perceive their anxiety. The issue with social media platform is that individuals are presently acclimated with close to immediate answer. For you to respond with speed, you first need to know when you have a brand notice.
Now the question is do we really need Social Media listening tools for monitoring brands ?
Yes ! of course, even though you have social media experts to monitor your brand performance social handles and collect data manually and represent them in colorful and interactive dashboard to the management, helping them showing brand performance and users feedback which also includes negative points.
But hold on.. this is time consuming ! its not so easy to go and check each and every social handles and invest time to segregate these reactions into Positive, Negative and Neutral so there comes a helpful handle to speed up data gathering and this is called “Social Listening & Monitoring Tool “
Every business and influencer can utilize a mix of the below social listening tools to assist them to capture brand each mentions and monitor the reactions which is also called as sentiments from the social media handles and create a interactive reports for decision making
Now we are going to know about top 22 most talked Social Listening Tool that every business like to use for their brand growth on different social media platforms.
Top 22 Social Media Monitoring Tools for Brand monitoring :
- Brandwatch (Formerly Falcon.io)
- Talkwalker Analytics
- Social Searcher
- Sprout Social
Also check out more stories on where I have explained how to use and track social media analyticsJaw dropping deals from Zebronics | Best Video Games for PS5 PS4 Xbox and PC starting at INR 149