Facebook ads platform provides the biggest platform to put your content and your stories infront of users without waiting for them to come and find them.
If your business is highly dependent on Facebook Marketing and planning to generate more sales for your business, then its very important for one to understand the functionalities and options, Facebook Ads platform provides.
Before starting your Facebook ads campaign, list down objective you want to achieve for your business.
Facebook ad objectives
Choose a marketing goal for your Facebook ads.
Facebook ads work best when you’re focused about what you want to achieve. Objectives help to clarify your goals for campaigns or even individual ads. They’re the first thing you select when you go to Ads Manager to create an ad.
The entire objective can be classified into below sections :
Awareness Objective :
With awareness one can achieve below two objective :
a) Brand Awareness :
Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them.
b) Reach :
Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your
Consideration Objectives :
a) App Installs :
Drive more installs of your app by linking directly to the App Store and Google Play Store. You can also choose to target high-value users.
b) Traffic :
Grow the number of people who are visiting your site, app or Messenger conversation, and increase the likelihood that they’ll take a valuable action when they get
c) Lead Generation :
Make it easy for interested people to learn more about your business. Encourage them to sign up for more info or spend time with your app or website.
d) Messages :
Prompt people to open more Messenger interactions. Scale your ability to have personal conversations with them – so you can answer questions, collect leads and boost
e) Engagement :
Get more people to follow your Page or engage with your posts through comments, shares and likes. You can also choose to optimise for more event responses or offer
f) Video Views :
Show your videos to people who are most likely to be interested in them and watch them to completion.
Conversion Objectives :
a) Conversions :
Increase actions on your site or app. Whether you want purchases, leads, registrations or other types of conversions, this objective prompts people to do something.
b) Store Visits :
Bridge the gap between people’s online and offline shopping journeys by driving store visits, sales and other valuable actions at your physical shop locations.
c) Catalogue Sales :
Move more inventory by automatically promoting the most relevant products. Simply upload your catalogue and set up your campaign – and it will show the right products
to the right buyers.