How To Improve Your Digital Marketing Skills ?
With the pass of time, there has been lot of competition in every field of work. Hence it become necessary to make yourself ahead of everyone. Similarly there has been lot of challenges coming time to time and also lots of changes happening in digital world.Hence there is need to boost your digital marketing skills.
Skill is the only elements which makes one ahead of another even though they are into same working or professional.
Then how to develop your skills ? What are the skills that I should find out for my working profession which will make me best of best?
Well the answer is only within yourself..yes it is within yourself which you need to find out with lots of hardwork, efforts, risks taking ways.
There are many ways to know what skills you have and how depth you are into in your profession.
These can be :
1. Working live projects and improving its growth.
2. When you become part of any interviews, discussion where influencers are present and you come to know about your position and
3. Reading pdfs or e-books and blogs but good and popular blogs relevant to your profession.
4. Attending sessions whenever possible this can be either webinars, hangouts, video conference , watching live videos.
5. Your idea implementations which is one of the most important skill which a digital marketer must must possess.This will help to
sustain your for a long time.
6. Analysis from competitors side and producing a strategy.
Let me share you this interesting topic where we will see what companies and organization is expecting from a digital marketers while
As per the survey carried out by Mashable with some entrepreneur and the result is really interesting to see.
Skill 1 : Digital Marketers instead of focuing to a single seciton should have diverse skill who is ready to adopt themselves according to the current environment.
Skill 2 : Should able to create balance between the situations they are into and their creative thinkings. This means he/she should be able to use their creativity despite of hars conditions and able measure the output, going to come.
Skill 3 : He/She should be well experienced in handling paid campaigns and advertisements. Company hiring a digital marketer is although in a target to work on a concept " Zero investment but high return " but still mostly companies prefer the specialist should be well versed with paid advertisements promotions too.
He/She should be aware of A/B testing promotion format too. This I am going to expalined in my upcoming topic.
Skill 4 : A good sales guy can be a good digital marketer but a best digital marketer may not be a good sales person.
A sales person know what to sell , where to sale, how to sale and what customers expecting because of that ground level working experince.
This is the reason why I wrote why one need to know " What is Prospective Client Finding " I started my career as sales marketing before joining digital marketing, hence I feel every digital marketers should starts adopting this area and add into their profile.
Skill 5 : He/She must have a strong vision to see the actual results thats going to come with all his/her efforts. Hence having ground level working is must. Only having exprience inside the office is not enough and it won't increase any kind of confidence level.
Skill 6 : Requires an analytical mindset and strategic thinking.
Skill 7 : Digital Marketing profession runs with creativity and analyticals calculations. Hence he/she is must to have this two in a balance manner.
Skill 8 : You must build your personality not only in real environment but also your presence in online and how beautifully you have built or still building matters most.
Simple , one would like to talk to that person who is having pleasant personality and people find easy to connect and free to share even though he is having same skills or experience.
So personaliy and that also pleasant perosnality is must.
Skill 9 : Digital Marketing works around websites because its an internet job, technical knowledge is must to have by the digital marketing specialist.
Benefit is, you can easily find out the loopholes and even help the websites drivig best results. With this you can easily explain the phenomenon working behind and how it is going to effect your website performance online.
Companies, there by saving lot of money by hiring such techi digital marketing specialist.
Slide showing what these enterpreneurs has to say on this.
Skill 10 : Able to understand big data or the data derived from insights.
Skill 11 : Able to listen what others talking and how he/she can make use of this talk in generating best results.
Skill 12 : Should have basic design skills, if you have sound knowledge on designing, its extremely going to boost your profile.
Skill 13 : A good story teller
Skill 14 : Last but not the least should be self-motivated and self-driven guy. Ready to take every challenge by own and execute it by own.
Well these are some of the popular skills that one must have in order to move successfuly in digital marketing career.
Reference article : http://mashable.com/2016/03/08/15-skills-digital-marketers/