70% Employers Checking Social Media Before Hiring Candidates
Social Media updates can bring you bad news if you are not maintaining it properly. Yes, it has come to a report employers are using Social Media as hiring tool. Social Media helps employers to know the best and bad before hiring any candidate.
As per the report it is said 70% employers use Social Media to screen candidates while 43% employers use it to check current employees. While as per Career Builder 57% employers are checking candidates social media accounts and say they have found contents that made them to take decision not to hire such candidates.
When asked about top 3 reasons that made them to eliminate candidates in percentage, the result was as below :
a) 40% found to be provocative or inappropriate content
b) 36% Candidates found posting content about drinking or using drugs while
c) 31% candidates found sharing discriminatory comments.
“Because we tend to view our personal social media accounts as being ‘personal,’ there’s a good chance that by viewing someone’s profile, you’ll get a glimpse into
their personality beyond the resume,” said DeeAnn Sims, founder of SPBX.
Employers check your social media before hiring because :
1. They find reasons not to offer you a job
2. They come to know about your personality without meeting you beyond your resume or CV
3. It helps employers to know if the candidate thinking and behaviour matches with their Organization environment
4. There are also certain security reason for any employers to check the candidate before hiring such as does the candidate have any kind of criminal or violence
connectivity that can cause Organization into trouble in the future.
5. Also employers would like to know what other people posting or sharing about the hiring candidate
Top 15 Emerging Jobs in India For 2020, According to LinkedIn
Do you know The top three turnoffs cited are provocative or inappropriate content, posts about drinking or using drugs, and discriminatory comments.
As per CNBC report :
Social Media Content That Caused Employers To Eliminate Candidate Before Hiring :
| POSTED PROVOCATIVE OR INAPPROPRIATE PHOTOGRAPHS, VIDEOS OR INFORMATION | 40 % |
| POSTED INFORMATION ABOUT THEM DRINKING OR USING DRUGS | 36 % |
| HAD DISCRIMINATORY COMMENTS RELATED TO RAGE, GENDER, RELIGION, ETC. | 31 % |
| WAS LINKED TO CRIMINAL BEHAVIOR | 30 % |
| LIED ABOUT QUALIFICATIONS | 27 % |
| HAD POOR COMMUNICATION SKILLS | 27 % |
| BAD-MOUTHED THEIR PREVIOUS COMPANY OR FELLOW EMPLOYEE | 25 % |
| SCREEN NAME WAS UNPROFESSIONAL | 22 % |
| SHARED CONFIDENTIAL INFORMATION FROM PREVIOUS EMPLOYERS | 20 % |
| LIED ABOUT AN ABSENCE | 16 % |
| POSTED TOO FREQUENTLY | 12 % |
“The message to job seekers is to use common sense,” said Michael Erwin, a senior career advisor and spokesman for CareerBuilder.
“If you are job searching or know you will be, make sure your social media presents you in a way that will make an employer want to hire you.”
Also it is very interesting to know what are the reasons that made employers to hiring the candidates after seeing their social media accounts. Well this has exactly
listed out what I too follow up while hiring candidates for the organization where I do work.
As per CNBC : SOCIAL MEDIA CONTENT THAT LED AN EMPLOYER TO OFFER A JOB
| BACKGROUND INFORMATION SUPPORTED PROFESSIONAL QUALIFICATIONS | 37% |
| CANDIDATE WAS CREATIVE | 34 % |
| CANDIDATE’S SITE CONVEYED A PROFESSIONAL IMAGE | 33 % |
| WELL-ROUNDED, SHOWED A WIDE RANGE OF INTERESTS | 31 % |
| GOT A GOOD FEEL FOR HIS OR HER PERSONALITY, A GOOD FIT WITH COMPANY CULTURE | 31 % |
| GREAT COMMUNICATION SKILLS | 28 % |
| RECEIVED AWARDS AND ACCOLADES | 26 % |
| OTHER PEOPLE POSTED GREAT REFERENCES ABOUT JOB CANDIDATE | 23 % |
| HAD INTERACTED WITH MY COMPANY’S SOCIAL MEDIA ACCOUNTS | 22 % |
| POSTED COMPELLING VIDEO OR OTHER CONTENT | 21 % |
| A LARGE NUMBER OF FOLLOWERS OR SUBSCRIBERS | 18 % |
“Use social media to your advantage,” Erwin said. “It can help you differentiate yourself from someone who isn’t doing that.”
Also do you know as per Business News Daily report about half of employers i.e. almost 47% – said they would not call a candidate for an interview if they cannot find the profile online. More than a quarter of employers say it’s because they like to gather more information before calling a candidate, and 20 percent say it’s because they expect candidates for have an online presence.
USE SOCIAL MEDIA RIGHT WAY THAT WILL PRESENT YOUR PERSONALITY POSITIVELY. Social Media is fun, educative and best way to explore new learning and sharing.
If you are looking out someone who can help you setup your profile in Social Media and optimize your profile, you can simply connect with me with down the comment.
Source links :
https://www.businessnewsdaily.com/2377-social-media-hiring.html
https://www.cnbc.com/2018/08/10/digital-dirt-may-nix-that-job-you-were-counting-on-getting.html
https://hundred5.com/blog/social-media-screening
