70% Employers Checking Social Media Before Hiring Candidates

Social Media updates can bring you bad news if you are not maintaining it properly. Yes, it has come to a report employers are using Social Media as hiring tool. Social Media helps employers to know the best and bad before hiring any candidate.
As per the report it is said 70% employers use Social Media to screen candidates while 43% employers use it to check current employees. While as per Career Builder 57% employers are checking candidates social media accounts and say they have found contents that made them to take decision not to hire such candidates.

When asked about top 3 reasons that made them to eliminate candidates in percentage, the result was as below :
a) 40% found to be provocative or inappropriate content
b) 36% Candidates found posting content about drinking or using drugs while
c) 31% candidates found sharing discriminatory comments.

“Because we tend to view our personal social media accounts as being ‘personal,’ there’s a good chance that by viewing someone’s profile, you’ll get a glimpse into
their personality beyond the resume,” said DeeAnn Sims, founder of SPBX.

Employers check your social media before hiring because :

1. They find reasons not to offer you a job
2. They come to know about your personality without meeting you beyond your resume or CV
3. It helps employers to know if the candidate thinking and behaviour matches with their Organization environment
4. There are also certain security reason for any employers to check the candidate before hiring such as does the candidate have any kind of criminal or violence
connectivity that can cause Organization into trouble in the future.
5. Also employers would like to know what other people posting or sharing about the hiring candidate

Top 15 Emerging Jobs in India For 2020, According to LinkedIn

Do you know The top three turnoffs cited are provocative or inappropriate content, posts about drinking or using drugs, and discriminatory comments.
As per CNBC report :
Social Media Content That Caused Employers To Eliminate Candidate Before Hiring :

POSTED PROVOCATIVE OR INAPPROPRIATE PHOTOGRAPHS, VIDEOS OR INFORMATION     40 %
POSTED INFORMATION ABOUT THEM DRINKING OR USING DRUGS     36 %
HAD DISCRIMINATORY COMMENTS RELATED TO RAGE, GENDER, RELIGION, ETC.     31 %
WAS LINKED TO CRIMINAL BEHAVIOR      30 %
LIED ABOUT QUALIFICATIONS      27 %
HAD POOR COMMUNICATION SKILLS      27 %
BAD-MOUTHED THEIR PREVIOUS COMPANY OR FELLOW EMPLOYEE      25 %
SCREEN NAME WAS UNPROFESSIONAL      22 %
SHARED CONFIDENTIAL INFORMATION FROM PREVIOUS EMPLOYERS      20 %
LIED ABOUT AN ABSENCE      16 %
POSTED TOO FREQUENTLY      12 %

“The message to job seekers is to use common sense,” said Michael Erwin, a senior career advisor and spokesman for CareerBuilder.
“If you are job searching or know you will be, make sure your social media presents you in a way that will make an employer want to hire you.”

Also it is very interesting to know what are the reasons that made employers to hiring the candidates after seeing their social media accounts. Well this has exactly
listed out what I too follow up while hiring candidates for the organization where I do work.

As per CNBC : SOCIAL MEDIA CONTENT THAT LED AN EMPLOYER TO OFFER A JOB 

BACKGROUND INFORMATION SUPPORTED PROFESSIONAL QUALIFICATIONS       37%
CANDIDATE WAS CREATIVE       34 %
CANDIDATE’S SITE CONVEYED A PROFESSIONAL IMAGE       33 %
WELL-ROUNDED, SHOWED A WIDE RANGE OF INTERESTS       31 %
GOT A GOOD FEEL FOR HIS OR HER PERSONALITY, A GOOD FIT WITH COMPANY CULTURE       31 %
GREAT COMMUNICATION SKILLS       28 %
RECEIVED AWARDS AND ACCOLADES       26 %
OTHER PEOPLE POSTED GREAT REFERENCES ABOUT JOB CANDIDATE       23 %
HAD INTERACTED WITH MY COMPANY’S SOCIAL MEDIA ACCOUNTS       22 %
POSTED COMPELLING VIDEO OR OTHER CONTENT       21 %
A LARGE NUMBER OF FOLLOWERS OR SUBSCRIBERS       18 %

“Use social media to your advantage,” Erwin said. “It can help you differentiate yourself from someone who isn’t doing that.”

Also do you know as per Business News Daily report about half of employers i.e. almost 47% – said they would not call a candidate for an interview if they cannot find the profile online. More than a quarter of employers say it’s because they like to gather more information before calling a candidate, and 20 percent say it’s because they expect candidates for have an online presence.

USE SOCIAL MEDIA RIGHT WAY THAT WILL PRESENT YOUR PERSONALITY POSITIVELY. Social Media is fun, educative and best way to explore new learning and sharing.

If you are looking out someone who can help you setup your profile in Social Media and optimize your profile, you can simply connect with me with down the comment.

Source links :
https://www.businessnewsdaily.com/2377-social-media-hiring.html
https://www.cnbc.com/2018/08/10/digital-dirt-may-nix-that-job-you-were-counting-on-getting.html
https://hundred5.com/blog/social-media-screening

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Manoj Kumar Sethi

Manoj Kumar Sethi is a professional Digital Marketing Growth expert with 8 Years experience in B2B & B2C. He has strong work experience in developing B2B products, develop marketing strategies and have helped clients developed social media analytics and big data analytics product for IT companies. He loves blogging as it helps him to share the knowledge and solve arising issue.

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