2016 Year is on the way and already brands started talking plans, new ideas, new strategy. There is very strong reason why 2016 looks to be a great year for online marketing or digital marketing community.
Social Media Marketing 2016 plan is on the way and everyone is taking it very seriously and why not because its good to get ready before competitors take away and start their own.
During a meet-up with my circle, I got an opportunity to share this topic and came to know there will be very interesting things going to happen in the upcoming 2016 Social Media Marketing. Hence thought to share with you all about this hot trends.
1. Role of Social Bookmarking Sites Will Improve
Social bookmarking sites will soon going to play the role of social media channel and will play important part of promotion. Currently social bookmarking sites such as reddit, scoop it, delicious, stumbleupon, tumbler have already started playing role and it is going to be more bigger in the coming future.
2. Video ads will start dominating.
Video ads talking already started since end of 2014 so its not new for all of us but some of the social network sites such as Facebook has recently expressed that they are going to give revenue to the publishers for the videos.Hence there is good opportunity for all of us to target more story telling videos.
How 2016 Video Marketing Will Be Different ?
There is report that Google is finally getting on board with in-SERP video advertising. Users are spending most of their time on putting, watching and sharing videos with their circle, which made existing social platform to focus more on videos and provide more flexibility on this category.
3. Live-Streaming and Live social will continue :
Although Facebook has dominated social network world but the coming time will be Live-streaming and live social, feature providing apps.
Apps like Periscope, Blab, Snapchat and many such app are going to dominate social engagement. Hence brands should focus on such kind of platform to gather audience and provide their services in an interactive way.
Sharing list of apps which support such live streaming : Best Live Video Streaming Apps for Mobile
4. Instant Articles will be a feature to watch in 2016 :
Facebook rolled out new feature to make article more appealing and making it more life. Its a new way for publishers to create fast, interactive articles on Facebook.
5.Mobile & E-commerce on the Rise :
Social Media giants such as Twitter, Pinterest, and Facebook already started introducing Buy buttons, Donate buttons ( for non-profit organisation). This will impact other apps such as Instagram, Snapchat, Vine, Periscope etc to focus on making mobile and social commerce seamless.
6. App Indexing will lead to an explosion of apps.
As per social media forum, Google is going to offer app indexing. There is big complexity in app ranking. Since business owners realize importance and benefits of online visibility for apps so 2016 is hence going to be interesting for app future.
Why only Apps and Not Mobile optimized site ?
With the penetration of apps, mobile-optimized site importance has dropped down because apps can do everything that websites can.
7.Digital Assistants will lead to a new kind of optimization :
As per Forbes : ” Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. But the rise of digital assistants is going to lead to a new kind of optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants, rather than trying to funnel people to your site specifically. “
At the end, I would like to say one thing that 2016 is going to be very big for Digital Marketing community and above mentioned things are some of very important topics, I covered from forums, social media communities.
Reference links :
Hope you liked the article and going to make use of the topic in your strategy. Let me know if you know any other topic, which you feel, is going to top social media marketing trends for 2016.
Share your feedback via comment.
Follow me on Facebook :
Your every suggestions is welcome, it will help me to fine tune more issues. Keep visiting my site 🙂