SEO 2017 : 12 Factors To Impact Google Rankings

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine-learning algorithm to determine which factors influence Google search engine result page (SERP) organic position (see the full report for the complete methodology).

The results were segmented into four keyword volume classes:

  1. low (1-100 monthly searches)
  2. mid (101-1,000) 
  3. high (1,001 -10,000)
  4. very high (10,000+)

The number of monthly visits to a website (i.e., its popularity) is the top factor that influences where a page from that site ranks on Google SERPs, the analysis found.

User behavior signals such as time spent on site, pages per session, and bounce rate significantly influence a page's rankings as well:www.manojblogszone.com

Image Source : SEMrush

The importance of monthly website visits (site popularity) is especially important for high-volume keywords, the analysis found.

There is less of a correlation between site popularity and good page rank for low-volume keywords:www.manojblogszone.com

Image Source : SEMrush

Traditional SEO signals such as keyword presence/density do not appear to significantly influence how pages rank on Google SERPs, the analysis found.

However, most top-ranking pages for high-volume terms do include the relevant keywords in their titles as well as in the body of the text.www.manojblogszone.com

Image Source : SEMrush

Pages with more content tend to have higher search rankings than those with less content. This holds true across all search volume categories:www.manojblogszone.com

Image Source : SEMrush

Research Source The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine learning algorithm to determine which factors influence Google search engine result page (SERP) organic position.

 

Manoj Kumar Sethi

Digital Media Marketer | Brand Building | Social Media Enthusiast | Analytics | Freelance Blogger | Painter | Trainer | Provides Strategies Football Lover ;)

4 Responses

  1. Priya says:

    Hi Manoj 

    Thank you so much for sharing this monthly website visits nice post. 

    • Hey Priya,

      Good to know this. Is there anything you feel should be highlighted or looking to know ? I hope you too have started building your career more towards digital marketing and helping clients.

      Share me something which you feel very interesting about Digital Marketing field.,

  2. Ruby says:

    Hi, Dear
    Manoj your 12 Factors To Impact Google Rankings are very nice and effective.
    Thank you so much for sharing this nice and informative post.

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