How To Know Which Social Media Channels Is Perfect For My Business?
As I explained in my earlier blog that finding perspective client is very important.
This set your business path to achieve your goal.
Its like , you know the goal where to go or what to achieve but you took wrong boat. Hence you will finish your journey in finding your goal.
In my earlier blog named prospective client finding , I explained what is the actual meaning of Client finding or how to know your right audience. Extending the previous blog, I am going to elaborate more and will explain :
Why and how to choose the right audience for the business and why it is important?
Overall if we see, businesses are categorized into two main category :
1.B2B – Business To Business
2.B2C- Business To Consumers
Before going for the right social media channels, one should have a clear understanding whether their business comes into B2B or However it is also necessary to understand that there are also businesses that are of both type.
Eg: Suppose I have started a pencils business and now I can sell this to both :
1.Selling To Company > I am doing B2B
2.Selling directly to common people > I am doing B2C
Hope this have helped you to understand the differences. This is very important point to keep on the list.
Obviously lots of question must be arising in the mind and I am sure some of them are the followings:
•Am I using the right social channel for my business purpose?
•Which social media best suited for my business?
•How my business will be benefited with the right social channel?
B2B Social Media Channels
If you are into B2B and looking for the social presence in the market than as per the digital suggestion LinkedIn is considered the most powerful and the only social media to go with.
LinkedIn is otherwise known as professional network and 85% business found to exist in this. It is the only channels after Facebook that helps to bring businesses to the companies.
Apart from LinkedIn, Twitter is also considered to be the favorite social channel for B2B but this depends on the location i.e. U.S is said to be the only country that totally depends on Twitter and also plays major role in B2C.
Google + is one of the social channel created by Google and is must for every business to have a G+ account in the coming time. The social channel which not only gets first indexed by Google Crawler( Search Engine Software which I have mentioned in SEO blog ) but is the one which cannot be avoided in anyway.
B2C Social Media Channels
If you are thinking to sell your business via service or product directly to common users than its again very important to choose the best one.
Following social channels is considered to be B2C channels: Facebook, twitter, Google+, Pinterest, Tumbler, Delicious, StumbleUpon and other top rated bookmark sites such as Yellow Pages which plays important role.
Therefore if we mixed all the above and put into the Social Funnel, every social media channels is very important and more important is how one is going to use it. Hence choice is yours and success is yours.
Putting end to my blog here will not be good as this is very important part where business success and failures path starts.